Action Property Management Unveils Brand Refresh to Reflect Growth, Modernization, and Continued Commitment to Community

August 11, 2025 – IRVINE, CA — Action Property Management is proud to introduce a refreshed brand identity that reflects who we are today, while staying true to the values and service that have defined us for decades.

This is not a new beginning, it’s an evolution. And at the heart of it all remains our commitment to helping you Love Where You Live.

Action has always been a trusted partner for many homeowners associations. Our mission hasn’t changed: we continue to serve communities with integrity, professionalism, and heart. This brand refresh simply brings our identity into closer alignment with the high-quality service and innovation our clients already know and trust.

Why the Refresh?

As we grow, evolve, and serve new communities, we want our brand to visually reflect the energy, excellence, and people-first approach that have always defined us. The updated identity includes a refined logo, a modern color palette, new typography, and a more cohesive tone all designed to support our continued promise: to help every homeowner truly Love Where You Live.

Let us be clear:
We haven’t changed ownership. We haven’t changed leadership. And we haven’t changed what matters most.

We’re still Action, just with a refreshed look that matches the standard of service we’ve always upheld.

“Where we are at in our business today is thinking through how we can reimagine what a homeowners association is and how to augment and highlight the values that an HOA can bring to it’s residents.” said Matthew Holbrook, CEO of Action Property Management. “I'm just so excited about what we are doing as a company and how we are making strides to more and more dramatically benefit the homeowners and the residents who live in our communities.”

What’s New

·     A cleaner, more modern logo that reflects our forward-thinking approach.

·     Fresh brand colors and typography designed to be welcoming, clear, and accessible.

·     Updated website and materials that make it easier than ever to engage with our team.

What hasn’t changed? Our unwavering dedication to service and our commitment to making communities feel like home.

Take a Look

We invite you to explore our new look and see how we’re evolving to better serve you and your community: actionlife.com

At Action, we believe your home should be more than just a place, it should be a place you love. And we’re here to make that happen.

Because when communities thrive, people love where they live.

For questions or media inquiries, please contact us here.

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