Katie Quesada sheds light on the importance of storytelling in every industry, including HOA management. This conversation emphasizes the power of storytelling in HOAs and encourages board members and managers to embrace storytelling as a means of effective communication and community building. Katie shares her insights on how stories can transform communication and engagement in HOAs, helping board members and managers connect more effectively with their communities. By employing the three C’s of storytelling—context, conflict, and conclusion—Katie illustrates how even mundane updates can become compelling narratives that resonate with homeowners. The conversation delves into practical examples and offers strategies for making HOA communications not only informative but also emotionally impactful. Tune in to discover how storytelling can elevate the way you communicate and foster a more connected and engaged community.
Key Topics
- The basics of storytelling
- Hero-Goal Obstacle Model
- Common pitfalls of storytelling
- How to compel action through a story
- How to compel emotion through a story
- Mining for stories
- Creating a story bank
- Micro stories
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